Ali Moiz of Peanut Labs interviews Kai Huang of Guitar Hero

With the cauldron of works and ideas bubbling in the last months, may we say, our cup runneth over. Let us all take a collective breather to marvel at our peers – who inspire us and awe us with their profound commitment to push forward, and their ground-breaking genius.  Our featured guests on Peanut Labs Broadcasting Syndicate (yes, I just made that up) share our vision and commitment.  Kai Huang is no exception.

Here, Ali Moiz, co-founder of Peanut Labs, interviews Kai Huang of Guitar hero. Kai discusses Guitar Hero’s trials and tribulations along  its path of emerging as an online video game rental service, to evolving into one of the biggest game publishers in the industry.

Peanut Labs Media Announces New Strategic Partners: IGG, Meez, and Zeevex Monetizing Social Games with Local Discount Deals, Market Research Surveys, Offers and Direct Payments

Peanut Labs Media Announces New Strategic Partners

IGG, Meez, and Zeevex monetize social games with local discount deals, market research surveys, offers, and direct payments.

SAN FRANCISCO, MARCH 2, 2010: Peanut Labs Media, the only company that social game and massively multiplayer online game (MMO) publishers use to earn money through local discount deals, surveys, offers, and direct payments, today announced partnerships with three more market leaders in the social gaming industry.

IGG, Meez, and Zeevex will use the Peanut Labs Media Monetization Platform to custom-tailor how social media and social gaming users purchase virtual goods and currencies. Peanut Labs Media will provide the inventory of discounts, surveys, and offers from which to choose, and handle all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The companies join over 200 other partners, engaging more than 110 million users, who use the Peanut Labs Media Monetization Platform to enable purchasing virtual goods, earning credits, buying discount deals from local retailers, and participating in market research surveys.

The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers. In addition, Peanut Labs’ recently-launched Cherry Deals™ daily discounts allow users to earn virtual currencies by buying local goods and services at discounts that exceed 50%, and share them on social network profiles.

“Our top goal is to innovate social monetization in a way that benefits both publishers and players, like our new Cherry Deals™ product,” said Murtaza Hussain, President and Chief Executive Officer of Peanut Labs Media. “Clearly, our three new industry-leading partners recognize this fact. We look forward to working with them to develop new and interesting ways to engage their users.”

“We’re happy to be partnering with Peanut Labs Media. Their strong focus on surveys, innovation, & user experience, and their performance and quality, make them a strong partner,” said Kevin Xu, Chief Operating Officer of IGG. IGG is a leading publisher of massively multiplayer online role-playing game (MMORPG) titles including Lords Online and Godswar Online.

“Cherry Deals and Peanut Labs’ other legitimate offers give our users more Coinz — our virtual currency — in a way that is beneficial to both the users and partners alike,” said John Cahill, CEO of Meez, an online virtual community that includes gaming, social networking, and media sharing. “With Meez reaching top-four for engagement and time spent online, we look forward to helping Peanut Labs reach a greater audience and give our users a better all-around experience.”

“Peanut Labs was an obvious choice for Zeevex, based on their ability to provide our users with an opportunity to safely fill out legitimate offers and surveys,” said Dean Gebert, Chief Marketing Officer of Zeevex. Zeevex provides a leading open virtual currency for online games through Zeevex Xtreme Online Game Cards, available at over 24,000 retailers nationwide.

About Peanut Labs Media

Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabsmedia.com.

About IGG

Founded in June 2005, IGG covers the business range of online game development, publication, distribution and service, with a concentration on MMORPGs. The company received investment from IDGVC in December 2007, and from IDGVC, Vertex, and Hearst in December 2008.

More information is available at http://www.igg.com/about/about.php.

About Meez

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users, Meez connects teens and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates, and Transcosmos, Inc.

For more information, visit http://www.meez.com.

About Zeevex

Founded in 2008, Zeevex provides a leading open virtual currency through the Zeevex Xtreme Game Card, which is sold in over 24,000 U.S. retail locations. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as online games, generate new revenue. Zeevex was founded by consumer technology veterans Dean Gebert, Robert Sanders, and Ron Williams, with offices in Atlanta, Georgia and Palo Alto, California.

More information is available at http://www.zeevex.com/about.

Contact

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

Join Peanut Labs For Speakeasy, 2010’s Biggest GDC Afterparty!

At Peanut Labs, when we’re not hatching game-changing strategies that shakes up the monetization platform, we are busy getting DOWN.  It’s our way of staying sane, ya know?

And part of what keeps us sane is our wonderful partners, clients, colleagues and friends (even the ones who still owe us money, grrr!) whom we love to mix business and pleasure with.

We want YOU to join us on March 11th, from 8-11pm at The Metreon’s City View for the biggest, best, and zaniest GDC after party! Ever.

So whatdyasay, ha?  We wanna see all your beautiful, bright, shiny faces at, quite possibly, one of the speakeasiest parties of the year.  Bring your fedoras and feathers, and hold on tight for a rollicking good time!

Facebook Event details are here:

http://www.facebook.com/event.php?eid=348539658152&ref=ts

Peanut Labs Launches Social Media Australia Sample

Peanut Labs’ New Sample Product to Provide Access to Over 226,000 Respondents Down Under

SEATTLE – February 25, 2010 – Peanut Labs, the leading provider of social media sample for market research, today announced the launch of its Australia sample consisting of over 226,000 Aussie respondents. Social Media Australia sample is the first of the company’s Social Media Sample International Suite, being rolled out in a number of different countries throughout 2010.

“Our goal for this year is to become more proactive about understanding and addressing our clients’ research needs,” said Sean Case, senior vice president of Peanut Labs. “We recognize that there is an increasing demand for access to respondents outside of North America and the UK and are planning to rollout our family of social media sample internationally throughout 20 different countries in order to best meet such requests.”

Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 6,500,000 active users over the age of 13 who live in Australia – Peanut Labs now has the ability to target Aussie residents based on age, gender, employment status and marital status. Peanut Labs’ Social Media Australia sample offers market researchers a chance to better understand the consumer behavior of this country down under.

For more information regarding Peanut Labs’ Social Media Australia sample, contact Sean Case at sean.case@peanutlabs.com or sales@peanutlabs.com.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

Peanut Labs Launches Social Media Australia

Peanut Labs’ New Sample Product to Provide Access to Over 226,000 Respondents Down Under

SEATTLE – February 25, 2010 – Peanut Labs, leading provider of social media sample for market research, today announced the launch of its Australia sample consisting of over 226,000 Aussie respondents. Social Media Australia is the first of the company’s Social Media International Suite, being rolled out in a number of different countries throughout 2010.

“Our goal for this year is to become more proactive about understanding and addressing our clients’ research needs,” said Sean Case, senior vice president of Peanut Labs. “We recognize that there is an increasing demand for access to respondents outside of North America and the UK and are aiming to rollout our family of social media international sample across 20 different countries in order to best meet such requests.”

Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 6,500,000 active users over the age of 13 who live in Australia – Peanut Labs now has the ability to target Aussie residents based on age, gender, employment status and marital status. Peanut Labs’ Social Media Australia sample offers market researchers a chance to better understand the consumer behavior of this country down under.

For more information regarding Peanut Labs’ Social Media Australia sample, contact Sean Case at sean.case@peanutlabs.com or sales@peanutlabs.com.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

A Sea Change for Monetization: Peanut Labs Announces Deals of the Day for Social Gaming

What will harnessing the power of collecting buying power get you?  Perhaps gourmet cupcakes for less than half price, great massages for a steal, or a notable mention in 2 major online publications?

Peanut Labs' newest product, CherryDeals

After diligently plugging away in the depths of our lab (shaped like a peanut, no less), our team of talented engineers & mad geniuses have emerged from under our think-tank silo to present to the world a better way to connect the buying power of our 200 million users with local and national businesses.

Today on TechCrunch, and Inside Facebook, Peanut Labs announced the launch of Cherry Deals, a new service that is geared to revolutionize not only how users will earn virtual currency, but how we find new deals in our neighborhoods, as well as deals on a national level.

As our COO Ali Moiz insists in the article, “We are not reinventing the wheel.” Rather than reinvent the wheel, Peanut Labs tweaked it – we put new tires on that bad boy and got the wheel ready for a whole new world.

Cherry Deals operates on the fuel of collective buying power like a few of our precedents, however, rather than working from the ground up, Peanut Labs operates on the fuel of collective buying power of our pre-existing 50 million users on our national level, soon expanding to 200 million + worldwide.  So not only can our users take advantage of tantalizing discounts from their local and national businesses, but they can also earn virtual currency from doing so!

So, with the addition of Cherry Deals, users now have 3 alternatives to earning virtual currency, completing surveys, completing offers and purchasing a deal through Cherry Deals.

Here’s a more in-depth explanation:  Cherry Deals works with local businesses in metropolitan areas to create deals that increase clientele for those businesses. In turn, the deal is then posted, for a limited time, alongside Peanut Labs’ existing survey and offer setup where users can purchase the specific deal and receive currency in return.

These deals deliver high-value content to users and promise to take the high-quality user experience Peanut Labs has built its foundation as a survey platform on to a new level of success as a full suite of turnkey monetization options.

If you are a local company and would like to know more about how Cherry Deals can help boost your business, please visit the Cherry Deals website.

Take a Stand for Haiti: 60 Minutes on How your Organization Can Get Involved

Join host Sean Case, Senior Vice President of Peanut Labs, along with guest speakers: Katie Drewel, Workplace Program Educator, The American Red Cross; Cathy Allin, President & CEO, Decision Insight; Erika Harriford-McLaren, External Relations, ESOMAR; Brandie Conforti, Director of Corporate Relations, Partners In Health; and Stacy Howard, Community Relations Director, The Salvation Army.

Sponsored by the ARF, ESOMAR and the MRGA, this live session will cover:

• detailed information regarding Haiti relief efforts of the American Red Cross, Partners In Health and The Salvation Army;
• how one market research firm is utilizing their resources to help support orphanages in both Romania and Haiti;
• tips on how to use market research as a vehicle to support social causes;
• and ideas of how your firm can get involved with the different aid and relief efforts established by companies and NGOs worldwide.

Register today to find out more about how your organization can help those affected by the recent earthquake in Haiti.

Title: Take a Stand for Haiti: 60 Minutes on How Your Organization Can Get Involved
Date: Wednesday, February 3, 2010
Time: 11:00 AM – 12:00 PM PST