Peanut Labs and Nexon Announce Teen Survey

Industry-Leading Social Media Research Sampler and Online Gaming Pioneer Partner to Help Market Researchers Understand Teens’ Preferences and Buying Power

SAN FRANCISCO, APRIL 29, 2010 — Peanut Labs, the leading provider of social media market research and monetization services, today announced a partnership with Nexon America, the trailblazing publisher of online gaming and massively multiplayer online (MMO) titles, to conduct surveys of online teens.

During a three-month period, respondents are being recruited into Peanut Labs’ social media sample group through Nexon’s library of online games, including the world-famous franchise MapleStory, the fantasy title Mabinogi, and the fast-paced first-person shooter Combat Arms. Participants will receive credits that can be redeemed within the in-game NX shops in Nexon‘s game titles. Currently, over 200 million social gamers and users of social networks can earn virtual goods and credits by participating in Peanut Labs surveys and alternate-monetization offers.

The survey group promises to provide in-depth insight into trends and preferences among teenagers, a demographic group coveted by the top research firms, including Ipsos, Kantar, and Nielsen, which turn to Peanut Labs for over 70% of all social media sampling.

“There is huge demand for insight into teens’ behavior,” said Sean Case, Senior Vice President of Peanut Labs. “Now that Facebook has embraced Peanut Labs surveys as a means of earning Facebook Credits virtual currency, we have unrivaled access to learn what teens want. Partnering with Nexon further extends our reach to teens who play the hottest social games and MMOs.”

“Our gamers enjoy taking Peanut Labs’ surveys in our free-to-play online games. Given Peanut Labs’ experience and the user-friendly nature of their surveys, we know that this survey panel will help us learn much more about what our users want — both online and offline,” said Won Il Sue, Nexon America’s Vice President of Business Development.

About Peanut Labs

Peanut Labs helps the publishers of online content maximize their earning potential and enables market researchers to make informed decisions based on quality survey data.

Publishers monetize social media applications and games with a mix of discount deals, global payments, offers, and online surveys. Market researchers make informed decisions based on the quality data and advanced recruiting methodology of Peanut Labs’ innovative social media sample.

Headquartered in San Francisco, CA, with offices in Seattle and New York, Peanut Labs’ surveys and monetization opportunities reach more than 200 million monthly website visitors on over 200 leading social networking communities and applications.

About Nexon America

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at http://www.nexon.net.

Contact

For Peanut Labs

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

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Peanut Labs Achieves Significant Business, Exponential Company Growth in 2009

Online Market Research Company Ends 2009 with Growing Sample Sizes, Increased Partnerships

NEW YORK – March 23, 2010 – Peanut Labs, the leading provider of social media sample for market research, ended its third year of business with record breaking numbers for both survey respondents and new clients.

“The growth that Peanut Labs has experienced in the past twelve months illustrates just how powerful of a research tool social media is,” said Sean Case, SVP of Peanut Labs. “We are pleased to see that the market research community has begun to embrace and accept this relatively new methodology.”

Striving to be a highly innovative sample supplier for market research, Peanut Labs is committed to increasing the availability of representative online sample to its market research clients and continues to drive daily traffic to its survey system. In 2009 alone, Peanut Labs grew its sample supply from 15,000 unique respondents per day to an astonishing 300,000 survey respondents daily. Throughout the year, the company will continue to expand its available respondent pool to meet the rising demand for online sample and quality consumer data.

While traffic to the Peanut Labs survey system rose significantly, the company successfully launched two new social media sample specialties – Social Media Moms and Social Media Gamers. At the end of 2009, Peanut Labs’ client base had access to over 100,000 US moms and over 194,000 gamers nationwide. Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 400 million active users – Peanut Labs now has the ability to target respondents beyond the typical profiling attributes and can profile based on plans for parenthood, stages of pregnancy, gaming console preferences, gaming genre preferences and more.

Throughout 2009, Peanut Labs has increased its reach from across 120+ unique social media sources to over 200 online communities and social networking applications, allowing the company to reach targeted audiences otherwise unreachable via traditional methods. The company is continuing to launch new social media sample specialties to complement its growing business throughout 2010.

Just this February, Peanut Labs opened its surveys to respondents outside of North America, and launched the first of its Social Media International Suite – Social Media Australia – gaining a significantly greater global presence. By yearend, the company hopes to have rolled out its sample suite to approximately 20 countries throughout Europe, Asia, Australia and the Americas.

Whether anticipating the increasing expectation for quality research through social media sites or providing new ways to make online market research easier, Peanut Labs expects to continue to innovate, expand and enrich social media market research, and ultimately strive to set the standards for the next generation in sample for 2010.

In the past year, the company has more than tripled its client base from 120 unique clients in 2008 to over 400 market research firms and independent market researchers.

To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

Contact

Heather Milt, 415.830.2957

heather.milt@peanutlabs.com

Peanut Labs Launches Social Media Australia Sample

Peanut Labs’ New Sample Product to Provide Access to Over 226,000 Respondents Down Under

SEATTLE – February 25, 2010 – Peanut Labs, the leading provider of social media sample for market research, today announced the launch of its Australia sample consisting of over 226,000 Aussie respondents. Social Media Australia sample is the first of the company’s Social Media Sample International Suite, being rolled out in a number of different countries throughout 2010.

“Our goal for this year is to become more proactive about understanding and addressing our clients’ research needs,” said Sean Case, senior vice president of Peanut Labs. “We recognize that there is an increasing demand for access to respondents outside of North America and the UK and are planning to rollout our family of social media sample internationally throughout 20 different countries in order to best meet such requests.”

Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 6,500,000 active users over the age of 13 who live in Australia – Peanut Labs now has the ability to target Aussie residents based on age, gender, employment status and marital status. Peanut Labs’ Social Media Australia sample offers market researchers a chance to better understand the consumer behavior of this country down under.

For more information regarding Peanut Labs’ Social Media Australia sample, contact Sean Case at sean.case@peanutlabs.com or sales@peanutlabs.com.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.