More Social Media Innovators Choose Peanut Labs Alternate Monetization

Nexon, Embee Mobile, Sparkplay, and CyberSports users earn virtual credits through Peanut Labs Media’s discount deals, surveys, and offers.

SAN FRANCISCO, APRIL 5, 2010 – Peanut Labs, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys, and offers, today announced partnerships with four social media and social gaming industry leaders.

Nexon America, Embee Mobile, Sparkplay Media, and CyberSports join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.

By using Peanut Labs’ turnkey platform, the companies enable their users within virtual worlds, massively multiplayer online games (MMOs), and Facebook applications and games to earn virtual credits by purchasing Cherry Deals discounts from local and national brands, participating in Peanut Labs market research surveys, engaging with marketing offers, and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys, and offers from which to choose, and handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

Peanut Labs

“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through Cherry Deals, the only way to earn virtual credits through local discounts, and our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem – something our partners realize, too.”
-Ali Moiz, co-founder and Chief Operating Officer

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. Peanut Labs most recently launched Cherry Deals, the only way to monetize by buying discounts for local and national retailers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabs.com.

Nexon America

“Using alternate monetization provides an opportunity for our players to take advantage of in-game NX item shops while enjoying our free-to-play games. Peanut Labs’ user-friendly and safe market research surveys and discount deals are one of the ways we make earning free cash to use in Nexon games easy and fun.”
– Won Il Sue, Vice President of Business Development

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first- person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at http://www.nexon.net

Embee Mobile

“New customers look for a great first experience on the Embee Mobile Wallet, and Peanut Labs provides just that experience. The surveys are simple and fun, and users see Embee Minutes accumulate in their Wallet accounts pretty quickly. Customers can easily fund their monthly mobile phone service just by doing a few Peanut Labs surveys a day. We’re very happy to have chosen Peanut Labs as a partner.”
-Russell Tillitt, Chief Executive Officer

Embee Mobile is a leading e-commerce provider for prepaid mobile on social networks. The Embee Mobile Wallet on Facebook allows customers to earn, redeem, and share Embee Minutes to pay for prepaid mobile telephone service – voice minutes, text and picture messages, and mobile Internet. Embee Mobile currently supports 30 mobile operators in the United States, including AT&T, Boost Mobile, PlatinumTel, T-Mobile USA, Tracfone, Verizon Wireless, and Virgin Mobile. The company is privately held. More information is available at embeemobile.com.

Sparkplay Media

“We chose Peanut Labs because of their deep survey content. For the teens and twenty-somethings who play our MMO, Peanut Labs’ surveys are an approachable alternative for earning virtual currency, so we see strong conversion.”
-Michael Lehman, Vice President of Marketing

Sparkplay Media creates immersive 3D MMOs that can be played in a browser.  The company’s first title, Earth Eternal, provides users with the sophistication and depth of top MMOs in a free-to-play, browser-based experience. Sparkplay was founded by the principals of Iron Realms Entertainment, the pioneer in selling virtual goods dating back to 1997. Based in San Francisco, Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit http://www.sparkplaymedia.com.

Cybersports

“With Peanut Labs, our players without credit cards can still purchase bonds and get that new pair of boots or new skill to enable them to better compete in Football Superstars,” said George Scotto, Chief Strategy Officer of Cybersports, publisher of massively multiplayer online sports games including Football Superstars. “We’re proud to partner with such a cutting-edge company.”

CyberSports is a game publisher seeking to bridge the divide between casual and hardcore online gamers. The title Football Superstars is a MMOG that recreates both the game of football on-field and the lifestyle of a football player off-field. More information is available at http://www.cybersportsworld.com.

Contact

For Peanut Labs
Jonathan E Cowperthwait
jonathanc@spiralgroup.com
415-869-8579 x.712

Partnership with pop icon, Capitol Records, and Vanguard Records will offer autographed pre-release CDs at 60% discount through March 26.

Partnership with pop icon, Capitol Records, and Vanguard Records will offer autographed pre-release CDs at 60% discount through March 26.

SAN FRANCISCO, MARCH 23, 2010: Peanut Labs’ Cherry Deals, the only social buying club and monetization platform that allows shoppers to buy exclusive deals at discounts over 50%, today announced a pre-release deal on autographed copies of Kimberly Caldwell’s Without Regret.

Kimberly Caldwell is perhaps best known as a second-season contestant on television phenomenon American Idol, and as an entertainment correspondent and host of various television programs. Following the success of two singles, 2008’s “Fear of Flying” and “Gave Yourself Away,” Caldwell’s debut album Without Regret is scheduled to hit stores on April 6. Autographed copies of the CD are available March 23–26 on CherryDeals.com and through the Cherry Deals section of leading online applications, games, and social networks including Facebook. The autographed CD will sell for $20 — a 60% discount off its $50 retail value.

“We’re so excited by Kimberly’s gutsy vocals, passionate performances, and earthy charisma,” said Noman Ali, Peanut Labs’ co-founder. “Now, her fans can get this CD two weeks early at an incredible discount.”

Cherry Deals will use its existing partnerships with over 200 online publishers, games, and social networks to distribute Without Regret to tens of millions of users. The album deal is a chance for music fans to discover the deep discounts available through Cherry Deals’ social buying platform.

Every day, discounts like Caldwell’s are available to users of online applications and social games as a way to earn credits & virtual goods, and to the general public on CherryDeals.com. Cherry Deals subscribers also can share promotions with their family & friends using social tools like Facebook & Twitter. By guaranteeing a large number of new customers & fans as well as attractive deals at discounts that exceed 50%, Peanut Labs’ Cherry Deals creates unbeatable value for both businesses and consumers.

About Cherry Deals

Peanut Labs’ Cherry Deals enables local and national new businesses to reach new customers through its exclusive social buying club by featuring daily deals on exciting things to do, see, eat, and buy in major cities across the U.S. With plans to expand internationally throughout 2010, Cherry Deals already has grown to a base of over 80 million online users.

For more information, visit http://www.cherrydeals.com, and follow @ cherrydeals on Twitter.

About Peanut Labs

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabs.com.

Contact

For Peanut Labs

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

Peanut Labs Executive to Share Social Media Market Research Strategies at ARF Re:think in New York

Session Will Focus on How Marketers Can Access Research Data from within Social Media Sites

NEW YORK – March 22, 2010 – As the leading provider of social media sample for market research, Peanut Labs’ Senior Vice President, Sean Case, will co-present at a three part Key Issue Forum taking place at the ARF’s Annual Convention & Expo, Re:think 2010. The forum, which focuses on the topic of online research quality, will commence at 3:45 pm on Monday, March 22 at the Marriott Marquis’ Odets Room located on the 4th floor.

Case, who has an extensive background in online market research, will join Danny Moskowitz, Vice President of Research at Moskowitz Jacobs, Inc. to disclose the latest trends in social networking and how market researchers can access research data from within social media sites such as Facebook and MySpace. Preceding presentations will disclose how one company implemented a specific research design to update researchers on learning what can be expected from respondents before fatigue kicks in and reveal ideas on how to create a common sample base from multiple online sources to improve ad testing norms.

Other forum speakers include: Pete Cape, Global Knowledge Director at Survey Sampling International; John Bremer, Senior Vice President, Global Representativeness at Harris Interactive; and Doug Parkhurst, Manager, Panel Quality at Harris Interactive. The three part forum will be moderated by Mainak Mazumdar, Senior Vice President, Global Measurement Science at The Nielsen Company.

To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

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Contact

Heather Milt, 415.830.2957

heather.milt@peanutlabs.com

Peanut Labs Fireside Chat with Founder of Seesmic

Our very own Murtaza Hussain takes a moment to catch up with founder and CEO of Seesmic, Loic Le Meur. For those of you who aren’t yet familiar with Le Meur’s platform,  Seesmic produces one of the most popular Twitter and Facebook social software applications on the web,  helping users to share and receive feedback for up to 50 social networks. In our interview series, Le Meur discusses his web application, as well as his desktop and mobile platforms such as Android and Blackberry.  Business Week Magazine also named Loic one of The 25 Most Influential People on the Web.


Ali Moiz of Peanut Labs interviews Kai Huang of Guitar Hero

With the cauldron of works and ideas bubbling in the last months, may we say, our cup runneth over. Let us all take a collective breather to marvel at our peers – who inspire us and awe us with their profound commitment to push forward, and their ground-breaking genius.  Our featured guests on Peanut Labs Broadcasting Syndicate (yes, I just made that up) share our vision and commitment.  Kai Huang is no exception.

Here, Ali Moiz, co-founder of Peanut Labs, interviews Kai Huang of Guitar hero. Kai discusses Guitar Hero’s trials and tribulations along  its path of emerging as an online video game rental service, to evolving into one of the biggest game publishers in the industry.

Peanut Labs Media Announces New Strategic Partners: IGG, Meez, and Zeevex Monetizing Social Games with Local Discount Deals, Market Research Surveys, Offers and Direct Payments

Peanut Labs Media Announces New Strategic Partners

IGG, Meez, and Zeevex monetize social games with local discount deals, market research surveys, offers, and direct payments.

SAN FRANCISCO, MARCH 2, 2010: Peanut Labs Media, the only company that social game and massively multiplayer online game (MMO) publishers use to earn money through local discount deals, surveys, offers, and direct payments, today announced partnerships with three more market leaders in the social gaming industry.

IGG, Meez, and Zeevex will use the Peanut Labs Media Monetization Platform to custom-tailor how social media and social gaming users purchase virtual goods and currencies. Peanut Labs Media will provide the inventory of discounts, surveys, and offers from which to choose, and handle all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The companies join over 200 other partners, engaging more than 110 million users, who use the Peanut Labs Media Monetization Platform to enable purchasing virtual goods, earning credits, buying discount deals from local retailers, and participating in market research surveys.

The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers. In addition, Peanut Labs’ recently-launched Cherry Deals™ daily discounts allow users to earn virtual currencies by buying local goods and services at discounts that exceed 50%, and share them on social network profiles.

“Our top goal is to innovate social monetization in a way that benefits both publishers and players, like our new Cherry Deals™ product,” said Murtaza Hussain, President and Chief Executive Officer of Peanut Labs Media. “Clearly, our three new industry-leading partners recognize this fact. We look forward to working with them to develop new and interesting ways to engage their users.”

“We’re happy to be partnering with Peanut Labs Media. Their strong focus on surveys, innovation, & user experience, and their performance and quality, make them a strong partner,” said Kevin Xu, Chief Operating Officer of IGG. IGG is a leading publisher of massively multiplayer online role-playing game (MMORPG) titles including Lords Online and Godswar Online.

“Cherry Deals and Peanut Labs’ other legitimate offers give our users more Coinz — our virtual currency — in a way that is beneficial to both the users and partners alike,” said John Cahill, CEO of Meez, an online virtual community that includes gaming, social networking, and media sharing. “With Meez reaching top-four for engagement and time spent online, we look forward to helping Peanut Labs reach a greater audience and give our users a better all-around experience.”

“Peanut Labs was an obvious choice for Zeevex, based on their ability to provide our users with an opportunity to safely fill out legitimate offers and surveys,” said Dean Gebert, Chief Marketing Officer of Zeevex. Zeevex provides a leading open virtual currency for online games through Zeevex Xtreme Online Game Cards, available at over 24,000 retailers nationwide.

About Peanut Labs Media

Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabsmedia.com.

About IGG

Founded in June 2005, IGG covers the business range of online game development, publication, distribution and service, with a concentration on MMORPGs. The company received investment from IDGVC in December 2007, and from IDGVC, Vertex, and Hearst in December 2008.

More information is available at http://www.igg.com/about/about.php.

About Meez

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users, Meez connects teens and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates, and Transcosmos, Inc.

For more information, visit http://www.meez.com.

About Zeevex

Founded in 2008, Zeevex provides a leading open virtual currency through the Zeevex Xtreme Game Card, which is sold in over 24,000 U.S. retail locations. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as online games, generate new revenue. Zeevex was founded by consumer technology veterans Dean Gebert, Robert Sanders, and Ron Williams, with offices in Atlanta, Georgia and Palo Alto, California.

More information is available at http://www.zeevex.com/about.

Contact

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

Join Peanut Labs For Speakeasy, 2010’s Biggest GDC Afterparty!

At Peanut Labs, when we’re not hatching game-changing strategies that shakes up the monetization platform, we are busy getting DOWN.  It’s our way of staying sane, ya know?

And part of what keeps us sane is our wonderful partners, clients, colleagues and friends (even the ones who still owe us money, grrr!) whom we love to mix business and pleasure with.

We want YOU to join us on March 11th, from 8-11pm at The Metreon’s City View for the biggest, best, and zaniest GDC after party! Ever.

So whatdyasay, ha?  We wanna see all your beautiful, bright, shiny faces at, quite possibly, one of the speakeasiest parties of the year.  Bring your fedoras and feathers, and hold on tight for a rollicking good time!

Facebook Event details are here:

http://www.facebook.com/event.php?eid=348539658152&ref=ts