More Social Media Innovators Choose Peanut Labs Alternate Monetization

IMVU,, Baby Gaga, Club Cooee users earn virtual credits through Peanut Labs Media’s discount deals, surveys, and offers.

SAN FRANCISCO, MAY 11, 2010 — Peanut Labs, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys, and offers, today announced partnerships with four social media and social gaming industry leaders.

IMVU,, Baby Gaga, and Club Cooee join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.

By using Peanut Labs’ turnkey platform, IMVU, ijji, Baby Gaga, and Club Cooee enable their users within virtual worlds, massively multiplayer online games (MMOs), and Facebook applications and games to earn virtual credits by purchasing Cherry Deals discounts from local and national brands, participating in Peanut Labs market research surveys, engaging with marketing offers, and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys, and offers from which to choose, and handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The announcement comes as users continue to express a preference for earning virtual credits in games and social networks without participating in “cost-per-action” (CPA) marketing offers. In a November survey of over 11,000 social media users, Peanut Labs found that online respondents prefer earning virtual goods by taking market research over accepting CPA offers by a margin of 2:1.

Peanut Labs

“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem — something our partners realize, too.”

Ali Moiz, co-founder and Chief Operating Officer

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. In February, Peanut Labs launched Cherry Deals, the only way to earn virtual credits by buying discounts for local and national retailers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit


“IMVU members want IMVU Credits to buy virtual goods from the world’s largest catalog of over 3 million items. Peanut Labs gives our members ways to earn these credits, and it gives IMVU another stream of revenue. What makes it work is that Peanut Labs’ surveys and Cherry Deals discounts are so appealing to our members.”

Kevin Henshaw, Director of Business Development

IMVU is an online community where members use 3D avatars to meet new people, chat, create and play with their friends. IMVU has reached over 40 million registered users, 6 million unique visitors per month, and an annualized revenue run-rate of over $25 million, as well as the world’s largest virtual goods catalog of more than 3 million items, almost all of which are created by its own members.

Founded in 2004, IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital, and is located in Palo Alto, CA. IMVU currently is hiring for a number of positions. More information is available at

“PeanutLabs is an incredibly innovative company in social monetization. Their service allows members of our online games portal to earn GCoin for use in our vast portfolio of hardcore games by simply completing surveys.  PeanutLabs offers tremendous value to our community.”

Daniel Chang, Vice President of Business Development, ( is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., launched in 2006 and now boasts more than 9 million unique registered gamers. The portal hosts a diverse suite of hardcore, fast-action free-to-play online games, each with an optional micro-transaction model.’s portfolio includes the renowned online games Lunia, GUNZ The Duel®,SOLDIER FRONT™,DRIFT CITY™, the massively multi-player first-person shooter (MMOFPS) Alliance of Valiant Arms, and the fantasy MMORPG Soul of the Ultimate Nation. The portal soon will be home to multi-player online first-person shooter (MOFPS) titles including the Unreal Engine 3-powered game Huxley: The Dystopia, and the World War II-inspired thriller KARMA: Operation Barbarossa.

Baby Gaga

“Peanut Labs is the only high-quality service with an international reach to offer our members a free and enjoyable way to gain points. Our users are typically pregnant or new parents, with limited financial resources, so the ability to earn credits without pulling out their credit card has been crucial.”

Mara Mellin, co-founder

“Our community has tightened around members who become part of survey groups. They see it as a fun activity, an unexpected yet very positive outcome that would not have resulted from a direct payment system.”

Nick Halper, co-founder

Baby Gaga is an online community for expectant and new parents, designed to make pregnancy and parenting more fun and manageable. By fostering an online community for trading discussion and advice, Baby Gaga seeks to find viable solutions to the challenges facing the parents of the future generation.

More information is available at

Club Cooee

“We like Peanut Labs as a monetization partner. Peanut Labs surveys are a clean and easy opportunity for the users of our 3D Chat Messenger to earn our virtual currency.”

Stefan Lemper, Managing Director

Club Cooee is a 3D chat community whose motto is, “Meet new friends and express yourself!” The small, free Club Cooee 3D Chat Messenger client depicts rooms, avatars, and 3D items within users’ Windows desktop, enabling users to network online and interact within self-created environments. Users can chat, watch movies, share pictures, listen to music, play together, and much more.

Founded in October 2007 in Kaiserslautern, Germany, by gaming pioneers Alexander Jorias and Ingo Frick, the company is privately funded. More information is available at


For Peanut Labs

Jonathan E Cowperthwait

415-869-8579 x.712


One Response

  1. i just completed a survey from a site that offered me 140 diamonds for runes of magic to complete a survey it was a iq test and you had to type in your phone number for the pin number and results of the test when i did so it redirected me back to the page that i keyed in my phone number at so im out 9.99 and did not recieve any diamonds so i think thats unfair and internet robbery can anyone do anything about this ????

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