More Social Media Innovators Choose Peanut Labs Alternate Monetization

Nexon, Embee Mobile, Sparkplay, and CyberSports users earn virtual credits through Peanut Labs Media’s discount deals, surveys, and offers.

SAN FRANCISCO, APRIL 5, 2010 – Peanut Labs, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys, and offers, today announced partnerships with four social media and social gaming industry leaders.

Nexon America, Embee Mobile, Sparkplay Media, and CyberSports join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.

By using Peanut Labs’ turnkey platform, the companies enable their users within virtual worlds, massively multiplayer online games (MMOs), and Facebook applications and games to earn virtual credits by purchasing Cherry Deals discounts from local and national brands, participating in Peanut Labs market research surveys, engaging with marketing offers, and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys, and offers from which to choose, and handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

Peanut Labs

“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through Cherry Deals, the only way to earn virtual credits through local discounts, and our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem – something our partners realize, too.”
-Ali Moiz, co-founder and Chief Operating Officer

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. Peanut Labs most recently launched Cherry Deals, the only way to monetize by buying discounts for local and national retailers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit

Nexon America

“Using alternate monetization provides an opportunity for our players to take advantage of in-game NX item shops while enjoying our free-to-play games. Peanut Labs’ user-friendly and safe market research surveys and discount deals are one of the ways we make earning free cash to use in Nexon games easy and fun.”
– Won Il Sue, Vice President of Business Development

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first- person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at

Embee Mobile

“New customers look for a great first experience on the Embee Mobile Wallet, and Peanut Labs provides just that experience. The surveys are simple and fun, and users see Embee Minutes accumulate in their Wallet accounts pretty quickly. Customers can easily fund their monthly mobile phone service just by doing a few Peanut Labs surveys a day. We’re very happy to have chosen Peanut Labs as a partner.”
-Russell Tillitt, Chief Executive Officer

Embee Mobile is a leading e-commerce provider for prepaid mobile on social networks. The Embee Mobile Wallet on Facebook allows customers to earn, redeem, and share Embee Minutes to pay for prepaid mobile telephone service – voice minutes, text and picture messages, and mobile Internet. Embee Mobile currently supports 30 mobile operators in the United States, including AT&T, Boost Mobile, PlatinumTel, T-Mobile USA, Tracfone, Verizon Wireless, and Virgin Mobile. The company is privately held. More information is available at

Sparkplay Media

“We chose Peanut Labs because of their deep survey content. For the teens and twenty-somethings who play our MMO, Peanut Labs’ surveys are an approachable alternative for earning virtual currency, so we see strong conversion.”
-Michael Lehman, Vice President of Marketing

Sparkplay Media creates immersive 3D MMOs that can be played in a browser.  The company’s first title, Earth Eternal, provides users with the sophistication and depth of top MMOs in a free-to-play, browser-based experience. Sparkplay was founded by the principals of Iron Realms Entertainment, the pioneer in selling virtual goods dating back to 1997. Based in San Francisco, Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit


“With Peanut Labs, our players without credit cards can still purchase bonds and get that new pair of boots or new skill to enable them to better compete in Football Superstars,” said George Scotto, Chief Strategy Officer of Cybersports, publisher of massively multiplayer online sports games including Football Superstars. “We’re proud to partner with such a cutting-edge company.”

CyberSports is a game publisher seeking to bridge the divide between casual and hardcore online gamers. The title Football Superstars is a MMOG that recreates both the game of football on-field and the lifestyle of a football player off-field. More information is available at


For Peanut Labs
Jonathan E Cowperthwait
415-869-8579 x.712


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