Online Market Research Company Ends 2009 with Growing Sample Sizes, Increased Partnerships
NEW YORK – March 23, 2010 – Peanut Labs, the leading provider of social media sample for market research, ended its third year of business with record breaking numbers for both survey respondents and new clients.
“The growth that Peanut Labs has experienced in the past twelve months illustrates just how powerful of a research tool social media is,” said Sean Case, SVP of Peanut Labs. “We are pleased to see that the market research community has begun to embrace and accept this relatively new methodology.”
Striving to be a highly innovative sample supplier for market research, Peanut Labs is committed to increasing the availability of representative online sample to its market research clients and continues to drive daily traffic to its survey system. In 2009 alone, Peanut Labs grew its sample supply from 15,000 unique respondents per day to an astonishing 300,000 survey respondents daily. Throughout the year, the company will continue to expand its available respondent pool to meet the rising demand for online sample and quality consumer data.
While traffic to the Peanut Labs survey system rose significantly, the company successfully launched two new social media sample specialties – Social Media Moms and Social Media Gamers. At the end of 2009, Peanut Labs’ client base had access to over 100,000 US moms and over 194,000 gamers nationwide. Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 400 million active users – Peanut Labs now has the ability to target respondents beyond the typical profiling attributes and can profile based on plans for parenthood, stages of pregnancy, gaming console preferences, gaming genre preferences and more.
Throughout 2009, Peanut Labs has increased its reach from across 120+ unique social media sources to over 200 online communities and social networking applications, allowing the company to reach targeted audiences otherwise unreachable via traditional methods. The company is continuing to launch new social media sample specialties to complement its growing business throughout 2010.
Just this February, Peanut Labs opened its surveys to respondents outside of North America, and launched the first of its Social Media International Suite – Social Media Australia – gaining a significantly greater global presence. By yearend, the company hopes to have rolled out its sample suite to approximately 20 countries throughout Europe, Asia, Australia and the Americas.
Whether anticipating the increasing expectation for quality research through social media sites or providing new ways to make online market research easier, Peanut Labs expects to continue to innovate, expand and enrich social media market research, and ultimately strive to set the standards for the next generation in sample for 2010.
In the past year, the company has more than tripled its client base from 120 unique clients in 2008 to over 400 market research firms and independent market researchers.
To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.
About Peanut Labs
Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.
Heather Milt, 415.830.2957