Peanut Labs Executive to Share Social Media Market Research Strategies at ARF Re:think in New York

Session Will Focus on How Marketers Can Access Research Data from within Social Media Sites

NEW YORK – March 22, 2010 – As the leading provider of social media sample for market research, Peanut Labs’ Senior Vice President, Sean Case, will co-present at a three part Key Issue Forum taking place at the ARF’s Annual Convention & Expo, Re:think 2010. The forum, which focuses on the topic of online research quality, will commence at 3:45 pm on Monday, March 22 at the Marriott Marquis’ Odets Room located on the 4th floor.

Case, who has an extensive background in online market research, will join Danny Moskowitz, Vice President of Research at Moskowitz Jacobs, Inc. to disclose the latest trends in social networking and how market researchers can access research data from within social media sites such as Facebook and MySpace. Preceding presentations will disclose how one company implemented a specific research design to update researchers on learning what can be expected from respondents before fatigue kicks in and reveal ideas on how to create a common sample base from multiple online sources to improve ad testing norms.

Other forum speakers include: Pete Cape, Global Knowledge Director at Survey Sampling International; John Bremer, Senior Vice President, Global Representativeness at Harris Interactive; and Doug Parkhurst, Manager, Panel Quality at Harris Interactive. The three part forum will be moderated by Mainak Mazumdar, Senior Vice President, Global Measurement Science at The Nielsen Company.

To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit



Heather Milt, 415.830.2957


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