Peanut Labs Media Announces New Strategic Partners: IGG, Meez, and Zeevex Monetizing Social Games with Local Discount Deals, Market Research Surveys, Offers and Direct Payments

Peanut Labs Media Announces New Strategic Partners

IGG, Meez, and Zeevex monetize social games with local discount deals, market research surveys, offers, and direct payments.

SAN FRANCISCO, MARCH 2, 2010: Peanut Labs Media, the only company that social game and massively multiplayer online game (MMO) publishers use to earn money through local discount deals, surveys, offers, and direct payments, today announced partnerships with three more market leaders in the social gaming industry.

IGG, Meez, and Zeevex will use the Peanut Labs Media Monetization Platform to custom-tailor how social media and social gaming users purchase virtual goods and currencies. Peanut Labs Media will provide the inventory of discounts, surveys, and offers from which to choose, and handle all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The companies join over 200 other partners, engaging more than 110 million users, who use the Peanut Labs Media Monetization Platform to enable purchasing virtual goods, earning credits, buying discount deals from local retailers, and participating in market research surveys.

The opportunity to earn virtual goods by participating in Peanut Labs market research surveys has proven popular with users and lucrative for game publishers. In addition, Peanut Labs’ recently-launched Cherry Deals™ daily discounts allow users to earn virtual currencies by buying local goods and services at discounts that exceed 50%, and share them on social network profiles.

“Our top goal is to innovate social monetization in a way that benefits both publishers and players, like our new Cherry Deals™ product,” said Murtaza Hussain, President and Chief Executive Officer of Peanut Labs Media. “Clearly, our three new industry-leading partners recognize this fact. We look forward to working with them to develop new and interesting ways to engage their users.”

“We’re happy to be partnering with Peanut Labs Media. Their strong focus on surveys, innovation, & user experience, and their performance and quality, make them a strong partner,” said Kevin Xu, Chief Operating Officer of IGG. IGG is a leading publisher of massively multiplayer online role-playing game (MMORPG) titles including Lords Online and Godswar Online.

“Cherry Deals and Peanut Labs’ other legitimate offers give our users more Coinz — our virtual currency — in a way that is beneficial to both the users and partners alike,” said John Cahill, CEO of Meez, an online virtual community that includes gaming, social networking, and media sharing. “With Meez reaching top-four for engagement and time spent online, we look forward to helping Peanut Labs reach a greater audience and give our users a better all-around experience.”

“Peanut Labs was an obvious choice for Zeevex, based on their ability to provide our users with an opportunity to safely fill out legitimate offers and surveys,” said Dean Gebert, Chief Marketing Officer of Zeevex. Zeevex provides a leading open virtual currency for online games through Zeevex Xtreme Online Game Cards, available at over 24,000 retailers nationwide.

About Peanut Labs Media

Peanut Labs Media is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit

About IGG

Founded in June 2005, IGG covers the business range of online game development, publication, distribution and service, with a concentration on MMORPGs. The company received investment from IDGVC in December 2007, and from IDGVC, Vertex, and Hearst in December 2008.

More information is available at

About Meez

Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users, Meez connects teens and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates, and Transcosmos, Inc.

For more information, visit

About Zeevex

Founded in 2008, Zeevex provides a leading open virtual currency through the Zeevex Xtreme Game Card, which is sold in over 24,000 U.S. retail locations. The Zeevex Digital Locker allows gamers to manage their virtual lives, while helping brick and mortar retailers, as well as online games, generate new revenue. Zeevex was founded by consumer technology veterans Dean Gebert, Robert Sanders, and Ron Williams, with offices in Atlanta, Georgia and Palo Alto, California.

More information is available at


Jonathan E Cowperthwait

415-869-8579 x.712


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