Peanut Labs Executive Named Keynote Speaker at the 2010 Data Matters Conference in London

One-Day Conference Will Focus on Using Data to Understand, Retain and Win Customers

SAN FRANCISCO – January 26, 2010 – Peanut Labs, leading provider of social media sample for market research, today announced that Senior Vice President Sean Case will be the keynote speaker at this year’s Data Matters Conference taking place at the Mayfair Conference Centre in London on Wednesday, February 17. His presentation, “Social Networking and Market Research,” will commence at 9:10 a.m.

Case, who has an extensive background in online market research, will join fellow executives and experts in a discussion regarding the ever-changing market research industry and the incredible opportunities that have grown from the surge in popularity of social media.

The upcoming conference, organized by Research Conferences in association with MRS, will showcase an expert panel drawn from across the market research industry that will explore methods on how to gain useful data for insight into consumer behavior, disclose how to create customer segmentation that works using web data, reveal solutions that help the customer to provide better quality data and demonstrate how to effectively use data to improve customer retention rates as well as identify and reward high-potential customers.

This year’s Data Matters program highlights will include: a presentation on how to apply analytical insight to inform branding decisions and business results by Graham Hales, managing director of Interbrand UK; and a presentation on how loyalty enables effective data usage to impact customer retention by Natalie Kouzeleas, senior director of marketing and loyalty solutions at Oracle.

Other speakers include: Andy Wells, senior lecturer in psychology at the Institute of Social Psychology at the London School of Economics and Political Science; Larry Ryan, director of Behaviour and Attitudes; Chris Dubreuil, head of client development at Research Now UK; Anna Cliffe, head of insight at Brahm; Dr. Angela Karlsberg, head of analytics at McCallum Layton; Matthew Dodd, vice president of research and analytics at EMEA, The Nielsen Company; and Charles Humphreys of Nectar.

To find out more about the company’s presentation or to schedule a meeting at the conference, please email social@peanutlabs.com.

About Research Conferences

Research Conferences is the leading provider of high-level, quality events for the research and insight industry – combining MRS excellence and market expertise drawn from Research magazine.

Research Conferences, organized in association with MRS, take place throughout the year and offer a series of leading-edge one-day conferences, seminars, workshops and the flagship Annual Conference. Aimed at researchers from agency and client-side, these events offer timely and innovative programs addressing hot topics and emerging trends, the latest research techniques and showcase speaker panels consisting of leading experts in their field.

Delegates at these events will be able to network with others with backgrounds in agencies, client-side in-house teams, planning, advertising, marketing, brand management and academia.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

FOR MORE INFORMATION:

Heather Milt, 425.391.5476

Heather.Milt@peanutlabs.com

Shane Bliemaster, 415.659.8266

Shane.Bliemaster@peanutlabs.com

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