A New Data Collection Tool That’s Fun to Say

At last week’s Consumer Electronics Show in Las Vegas, iPowow!, a new means for online data collection, was paraded out along with all the latest consumer gadgets. The iPowow! tool overlays a frame around any video that invites the user to agree, disagree, or remain neutral to what the speaker is saying at multiple points during the video. The technology also allows users to share the video on their social networks or embed it on their sites. The release of this product is evidence of what we at Peanut Labs already believe: the internet is the premiere platform for market research. To read more about iPowow! Visit their website here.


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