Tomorrow Peanut Labs will be announcing a new internal advisory board around its Optimus digital fingerprinting technology. You got the info a day before it happened, right here on this blog.
The Advisory Board currently consists of 17 market research leaders from companies such as WaMu, Warners Bros, Knowledge Networks, Decipher and Millward Brown. The group is coming together to help shape how digital fingerprinting and other technologies can best be used for data-quality control in online research. This involves sharing internal research-on-research, creating a dialogue and evaluating tools and technologies that make the process of data-cleansing cheaper and less labor-intensive. Simon Chadwick, the former Global CEO of NOP World, will be chairing this group.
This is not an industry-wide initiative to improve data quality, such as the ARF Online Quality Council (which has been bringing the industry together on this in a collaborative manner). Peanut Labs is an active participant in the ARF ORQC and fully supports that initiative. This advisory board is a group that looks at specific ways to use Optimus and other technologies in online research. We highly commend the work that industry organizations are doing in this regard and continue to be involved in those initiatives.
We’d like to open the forum and invite your views on the subject. How have you used technology to automate and improve quality-control and data management?
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