The Accountability of Research

Have a look at this post. Excerpt: “Elsewhere on brand republic, someone suggests that WPP is buying another research company because “research is measurable, and WPP likes measurable things”. I would suggest this is the complete opposite of the truth. Research panders to the love of measurement, for sure, but as a marketing activity I [...]

Social Sampling

People often ask me what Sample 3.0 is and why its important. Sample 3.0 is our social network-based sampling product through which Peanut Labs delivers profiled and targeted sample to market researchers. It’s important because of one very important reason: Social Networking usage has OVERTAKEN email usage. This data is from 2007, and I’m sure [...]