Advisory Board Rocks the Press!

“Peanut Labs’ A-Team to Tackle Bad Respondents”
http://www.mrweb.com/drno/news8405.htm
 

The Coverage Continues: Peanut Labs Announces Internal Advisory Board

Peanut Labs Announces Internal Advisory Board to Resolve Market Research Data Quality Issues Through Technology
Renowned Market Research Leaders Join Peanut Labs Board to Discuss and Enact Technological Solutions Like OptimusIDTM to Fight Suspect Online Survey Responses
http://www.marketwire.com/mw/release.do?id=861630
 
 

Advisory Board: Industry leaders discuss technology solutions to data-quality

Tomorrow Peanut Labs will be announcing a new internal advisory board around its Optimus digital fingerprinting technology. You got the info a day before it happened, right here on this blog.
The Advisory Board currently consists of 17 market research leaders from companies such as WaMu, Warners Bros, Knowledge Networks, Decipher and Millward Brown. The group [...]

Re-Rez on Research: Insight from Industry Innovators

Joined on the conference lines by the leaders of Re-Rez (Malcolm Williamson, Debbie Peternana, and Eric Bell), we are offered a brilliant opportunity to hear more about how this Texas-based company is earning its street cred.  ”Traditional web survey is here to stay,” says Eric, “but we must gravitate to access points such as web [...]

What is the true cost of BAD Market Research?

I have often heard this question asked, but rarely have I seen a real answer - so I am shouting out to the readers of this blog in search of one!  We all know that MR quality stems from making sure that we are asking the right people the right questions, and applying valid statistics [...]

Where’s the Love? Media-Screen’s CEO Shares his Vision of Market Research

Housed in a beautifully restored historic building in San Francisco’s mission district, Media-Screen’s CEO Josh Crandall offers his unique perspective into the future of market research. “Well it’s evident that research as a whole is headed online,” said Josh, “we (the industry) have seen the change from random-digit dial as becoming less representative of research, [...]

Custom Couture: An Interview with Decipher’s Dynamic President

 
It’s Monday, May 12th, the sun shining through San Francisco’s always metropolitan financial district, and I’m lucky enough to be joined on the phone lines by Kristin Luck, President of Decipher.  As a leading market research expert, Kristin has answered a few questions we have regarding the state of the industry, and where we’re heading [...]

OptimusID on Youtube

CASRO Intl. Conference

NYC
1:35 pm: Eileen A. Campbell from Millward Brown talking about going international. Good 101 talk. Lots of multimedia - cool audio and video. Shes an impressive speaker.
Eileen: “Need mind, heart and stomach”. That pretty much sums it up.
Great comment on risk. Ability to take risk is inversely proportional to the size of the [...]