More Social Media Innovators Choose Peanut Labs Alternate Monetization

IMVU, ijji.com, Baby Gaga, Club Cooee users earn virtual credits through Peanut Labs Media’s discount deals, surveys, and offers.

SAN FRANCISCO, MAY 11, 2010 — Peanut Labs, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys, and offers, today announced partnerships with four social media and social gaming industry leaders.

IMVU, ijji.com, Baby Gaga, and Club Cooee join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.

By using Peanut Labs’ turnkey platform, IMVU, ijji, Baby Gaga, and Club Cooee enable their users within virtual worlds, massively multiplayer online games (MMOs), and Facebook applications and games to earn virtual credits by purchasing Cherry Deals discounts from local and national brands, participating in Peanut Labs market research surveys, engaging with marketing offers, and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys, and offers from which to choose, and handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

The announcement comes as users continue to express a preference for earning virtual credits in games and social networks without participating in “cost-per-action” (CPA) marketing offers. In a November survey of over 11,000 social media users, Peanut Labs found that online respondents prefer earning virtual goods by taking market research over accepting CPA offers by a margin of 2:1.

Peanut Labs

“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem — something our partners realize, too.”

Ali Moiz, co-founder and Chief Operating Officer

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. In February, Peanut Labs launched Cherry Deals, the only way to earn virtual credits by buying discounts for local and national retailers. In early April, social networking giant Facebook introduced Peanut Labs’ platform as one of the first three alternate ways for users to earn Facebook’s virtual currency, Credits.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabs.com.

IMVU

“IMVU members want IMVU Credits to buy virtual goods from the world’s largest catalog of over 3 million items. Peanut Labs gives our members ways to earn these credits, and it gives IMVU another stream of revenue. What makes it work is that Peanut Labs’ surveys and Cherry Deals discounts are so appealing to our members.”

Kevin Henshaw, Director of Business Development

IMVU is an online community where members use 3D avatars to meet new people, chat, create and play with their friends. IMVU has reached over 40 million registered users, 6 million unique visitors per month, and an annualized revenue run-rate of over $25 million, as well as the world’s largest virtual goods catalog of more than 3 million items, almost all of which are created by its own members.

Founded in 2004, IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital, and is located in Palo Alto, CA. IMVU currently is hiring for a number of positions. More information is available at http://www.imvu.com/jobs.

ijji.com

“PeanutLabs is an incredibly innovative company in social monetization. Their service allows members of our online games portal to earn GCoin for use in our vast portfolio of hardcore games by simply completing surveys.  PeanutLabs offers tremendous value to our community.”

Daniel Chang, Vice President of Business Development,

ijji.com (www.ijji.com) is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and now boasts more than 9 million unique registered gamers. The portal hosts a diverse suite of hardcore, fast-action free-to-play online games, each with an optional micro-transaction model.

ijji.com’s portfolio includes the renowned online games Lunia, GUNZ The Duel®,SOLDIER FRONT™,DRIFT CITY™, the massively multi-player first-person shooter (MMOFPS) Alliance of Valiant Arms, and the fantasy MMORPG Soul of the Ultimate Nation. The portal soon will be home to multi-player online first-person shooter (MOFPS) titles including the Unreal Engine 3-powered game Huxley: The Dystopia, and the World War II-inspired thriller KARMA: Operation Barbarossa.

Baby Gaga

“Peanut Labs is the only high-quality service with an international reach to offer our members a free and enjoyable way to gain points. Our users are typically pregnant or new parents, with limited financial resources, so the ability to earn credits without pulling out their credit card has been crucial.”

Mara Mellin, co-founder

“Our community has tightened around members who become part of survey groups. They see it as a fun activity, an unexpected yet very positive outcome that would not have resulted from a direct payment system.”

Nick Halper, co-founder

Baby Gaga is an online community for expectant and new parents, designed to make pregnancy and parenting more fun and manageable. By fostering an online community for trading discussion and advice, Baby Gaga seeks to find viable solutions to the challenges facing the parents of the future generation.

More information is available at http://www.baby-gaga.com.

Club Cooee

“We like Peanut Labs as a monetization partner. Peanut Labs surveys are a clean and easy opportunity for the users of our 3D Chat Messenger to earn our virtual currency.”

Stefan Lemper, Managing Director

Club Cooee is a 3D chat community whose motto is, “Meet new friends and express yourself!” The small, free Club Cooee 3D Chat Messenger client depicts rooms, avatars, and 3D items within users’ Windows desktop, enabling users to network online and interact within self-created environments. Users can chat, watch movies, share pictures, listen to music, play together, and much more.

Founded in October 2007 in Kaiserslautern, Germany, by gaming pioneers Alexander Jorias and Ingo Frick, the company is privately funded. More information is available at www.clubcooee.com.

Contact

For Peanut Labs

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

Peanut Labs and Nexon Announce Teen Survey

Industry-Leading Social Media Research Sampler and Online Gaming Pioneer Partner to Help Market Researchers Understand Teens’ Preferences and Buying Power

SAN FRANCISCO, APRIL 29, 2010 — Peanut Labs, the leading provider of social media market research and monetization services, today announced a partnership with Nexon America, the trailblazing publisher of online gaming and massively multiplayer online (MMO) titles, to conduct surveys of online teens.

During a three-month period, respondents are being recruited into Peanut Labs’ social media sample group through Nexon’s library of online games, including the world-famous franchise MapleStory, the fantasy title Mabinogi, and the fast-paced first-person shooter Combat Arms. Participants will receive credits that can be redeemed within the in-game NX shops in Nexon‘s game titles. Currently, over 200 million social gamers and users of social networks can earn virtual goods and credits by participating in Peanut Labs surveys and alternate-monetization offers.

The survey group promises to provide in-depth insight into trends and preferences among teenagers, a demographic group coveted by the top research firms, including Ipsos, Kantar, and Nielsen, which turn to Peanut Labs for over 70% of all social media sampling.

“There is huge demand for insight into teens’ behavior,” said Sean Case, Senior Vice President of Peanut Labs. “Now that Facebook has embraced Peanut Labs surveys as a means of earning Facebook Credits virtual currency, we have unrivaled access to learn what teens want. Partnering with Nexon further extends our reach to teens who play the hottest social games and MMOs.”

“Our gamers enjoy taking Peanut Labs’ surveys in our free-to-play online games. Given Peanut Labs’ experience and the user-friendly nature of their surveys, we know that this survey panel will help us learn much more about what our users want — both online and offline,” said Won Il Sue, Nexon America’s Vice President of Business Development.

About Peanut Labs

Peanut Labs helps the publishers of online content maximize their earning potential and enables market researchers to make informed decisions based on quality survey data.

Publishers monetize social media applications and games with a mix of discount deals, global payments, offers, and online surveys. Market researchers make informed decisions based on the quality data and advanced recruiting methodology of Peanut Labs’ innovative social media sample.

Headquartered in San Francisco, CA, with offices in Seattle and New York, Peanut Labs’ surveys and monetization opportunities reach more than 200 million monthly website visitors on over 200 leading social networking communities and applications.

About Nexon America

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first-person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at http://www.nexon.net.

Contact

For Peanut Labs

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

More Social Media Innovators Choose Peanut Labs Alternate Monetization

Nexon, Embee Mobile, Sparkplay, and CyberSports users earn virtual credits through Peanut Labs Media’s discount deals, surveys, and offers.

SAN FRANCISCO, APRIL 5, 2010 – Peanut Labs, the only company that enables social media users to earn virtual credits through local discount deals, market research surveys, and offers, today announced partnerships with four social media and social gaming industry leaders.

Nexon America, Embee Mobile, Sparkplay Media, and CyberSports join over 200 other online publishers and social media sites using the Peanut Labs Media Monetization Platform to monetize their social media offerings and extend safe, consumer-friendly deals to users.

By using Peanut Labs’ turnkey platform, the companies enable their users within virtual worlds, massively multiplayer online games (MMOs), and Facebook applications and games to earn virtual credits by purchasing Cherry Deals discounts from local and national brands, participating in Peanut Labs market research surveys, engaging with marketing offers, and providing direct payments. Peanut Labs Media provides the inventory of discounts, surveys, and offers from which to choose, and handles all billing and sales logistics, customer support, currency conversions, optimizations, and inquiry resolutions.

Peanut Labs

“We realize that alternate ways of monetizing social media and online gaming are a win-win both for our partners and their users. Our top goal is innovating monetization, like through Cherry Deals, the only way to earn virtual credits through local discounts, and our user-friendly market research surveys. Alternate monetization is a vital part of this ecosystem – something our partners realize, too.”
-Ali Moiz, co-founder and Chief Operating Officer

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers. Peanut Labs most recently launched Cherry Deals, the only way to monetize by buying discounts for local and national retailers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 170 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabs.com.

Nexon America

“Using alternate monetization provides an opportunity for our players to take advantage of in-game NX item shops while enjoying our free-to-play games. Peanut Labs’ user-friendly and safe market research surveys and discount deals are one of the ways we make earning free cash to use in Nexon games easy and fun.”
– Won Il Sue, Vice President of Business Development

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world’s leader in massively multiplayer online games. Based in Los Angeles, the company’s growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, the fast-paced, first- person shooter Combat Arms and the online, arcade-style multiplayer, hyper-puzzle action game PopTag!. More information is available at http://www.nexon.net

Embee Mobile

“New customers look for a great first experience on the Embee Mobile Wallet, and Peanut Labs provides just that experience. The surveys are simple and fun, and users see Embee Minutes accumulate in their Wallet accounts pretty quickly. Customers can easily fund their monthly mobile phone service just by doing a few Peanut Labs surveys a day. We’re very happy to have chosen Peanut Labs as a partner.”
-Russell Tillitt, Chief Executive Officer

Embee Mobile is a leading e-commerce provider for prepaid mobile on social networks. The Embee Mobile Wallet on Facebook allows customers to earn, redeem, and share Embee Minutes to pay for prepaid mobile telephone service – voice minutes, text and picture messages, and mobile Internet. Embee Mobile currently supports 30 mobile operators in the United States, including AT&T, Boost Mobile, PlatinumTel, T-Mobile USA, Tracfone, Verizon Wireless, and Virgin Mobile. The company is privately held. More information is available at embeemobile.com.

Sparkplay Media

“We chose Peanut Labs because of their deep survey content. For the teens and twenty-somethings who play our MMO, Peanut Labs’ surveys are an approachable alternative for earning virtual currency, so we see strong conversion.”
-Michael Lehman, Vice President of Marketing

Sparkplay Media creates immersive 3D MMOs that can be played in a browser.  The company’s first title, Earth Eternal, provides users with the sophistication and depth of top MMOs in a free-to-play, browser-based experience. Sparkplay was founded by the principals of Iron Realms Entertainment, the pioneer in selling virtual goods dating back to 1997. Based in San Francisco, Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit http://www.sparkplaymedia.com.

Cybersports

“With Peanut Labs, our players without credit cards can still purchase bonds and get that new pair of boots or new skill to enable them to better compete in Football Superstars,” said George Scotto, Chief Strategy Officer of Cybersports, publisher of massively multiplayer online sports games including Football Superstars. “We’re proud to partner with such a cutting-edge company.”

CyberSports is a game publisher seeking to bridge the divide between casual and hardcore online gamers. The title Football Superstars is a MMOG that recreates both the game of football on-field and the lifestyle of a football player off-field. More information is available at http://www.cybersportsworld.com.

Contact

For Peanut Labs
Jonathan E Cowperthwait
jonathanc@spiralgroup.com
415-869-8579 x.712

Partnership with pop icon, Capitol Records, and Vanguard Records will offer autographed pre-release CDs at 60% discount through March 26.

Partnership with pop icon, Capitol Records, and Vanguard Records will offer autographed pre-release CDs at 60% discount through March 26.

SAN FRANCISCO, MARCH 23, 2010: Peanut Labs’ Cherry Deals, the only social buying club and monetization platform that allows shoppers to buy exclusive deals at discounts over 50%, today announced a pre-release deal on autographed copies of Kimberly Caldwell’s Without Regret.

Kimberly Caldwell is perhaps best known as a second-season contestant on television phenomenon American Idol, and as an entertainment correspondent and host of various television programs. Following the success of two singles, 2008’s “Fear of Flying” and “Gave Yourself Away,” Caldwell’s debut album Without Regret is scheduled to hit stores on April 6. Autographed copies of the CD are available March 23–26 on CherryDeals.com and through the Cherry Deals section of leading online applications, games, and social networks including Facebook. The autographed CD will sell for $20 — a 60% discount off its $50 retail value.

“We’re so excited by Kimberly’s gutsy vocals, passionate performances, and earthy charisma,” said Noman Ali, Peanut Labs’ co-founder. “Now, her fans can get this CD two weeks early at an incredible discount.”

Cherry Deals will use its existing partnerships with over 200 online publishers, games, and social networks to distribute Without Regret to tens of millions of users. The album deal is a chance for music fans to discover the deep discounts available through Cherry Deals’ social buying platform.

Every day, discounts like Caldwell’s are available to users of online applications and social games as a way to earn credits & virtual goods, and to the general public on CherryDeals.com. Cherry Deals subscribers also can share promotions with their family & friends using social tools like Facebook & Twitter. By guaranteeing a large number of new customers & fans as well as attractive deals at discounts that exceed 50%, Peanut Labs’ Cherry Deals creates unbeatable value for both businesses and consumers.

About Cherry Deals

Peanut Labs’ Cherry Deals enables local and national new businesses to reach new customers through its exclusive social buying club by featuring daily deals on exciting things to do, see, eat, and buy in major cities across the U.S. With plans to expand internationally throughout 2010, Cherry Deals already has grown to a base of over 80 million online users.

For more information, visit http://www.cherrydeals.com, and follow @ cherrydeals on Twitter.

About Peanut Labs

Peanut Labs is a social monetization company that helps publishers maximize their earning potential via virtual goods and currencies offered through a mix of discount deals, market research surveys, global payments, and offers.

Headquartered in San Francisco, CA, with offices in Seattle and New York, the company currently manages monetization for more than 110 million monthly website visitors. The company has won numerous awards, including the FAST Top 50 2008 ranking and the Advertising Research Foundation’s 2008 Silver Innovation Award. To learn more, visit http://www.peanutlabs.com.

Contact

For Peanut Labs

Jonathan E Cowperthwait

jonathanc@spiralgroup.com

415-869-8579 x.712

Peanut Labs Achieves Significant Business, Exponential Company Growth in 2009

Online Market Research Company Ends 2009 with Growing Sample Sizes, Increased Partnerships

NEW YORK – March 23, 2010 – Peanut Labs, the leading provider of social media sample for market research, ended its third year of business with record breaking numbers for both survey respondents and new clients.

“The growth that Peanut Labs has experienced in the past twelve months illustrates just how powerful of a research tool social media is,” said Sean Case, SVP of Peanut Labs. “We are pleased to see that the market research community has begun to embrace and accept this relatively new methodology.”

Striving to be a highly innovative sample supplier for market research, Peanut Labs is committed to increasing the availability of representative online sample to its market research clients and continues to drive daily traffic to its survey system. In 2009 alone, Peanut Labs grew its sample supply from 15,000 unique respondents per day to an astonishing 300,000 survey respondents daily. Throughout the year, the company will continue to expand its available respondent pool to meet the rising demand for online sample and quality consumer data.

While traffic to the Peanut Labs survey system rose significantly, the company successfully launched two new social media sample specialties – Social Media Moms and Social Media Gamers. At the end of 2009, Peanut Labs’ client base had access to over 100,000 US moms and over 194,000 gamers nationwide. Utilizing a unique methodology of sampling respondents through online social platforms such as Facebook – which alone provides access to over 400 million active users – Peanut Labs now has the ability to target respondents beyond the typical profiling attributes and can profile based on plans for parenthood, stages of pregnancy, gaming console preferences, gaming genre preferences and more.

Throughout 2009, Peanut Labs has increased its reach from across 120+ unique social media sources to over 200 online communities and social networking applications, allowing the company to reach targeted audiences otherwise unreachable via traditional methods. The company is continuing to launch new social media sample specialties to complement its growing business throughout 2010.

Just this February, Peanut Labs opened its surveys to respondents outside of North America, and launched the first of its Social Media International Suite – Social Media Australia – gaining a significantly greater global presence. By yearend, the company hopes to have rolled out its sample suite to approximately 20 countries throughout Europe, Asia, Australia and the Americas.

Whether anticipating the increasing expectation for quality research through social media sites or providing new ways to make online market research easier, Peanut Labs expects to continue to innovate, expand and enrich social media market research, and ultimately strive to set the standards for the next generation in sample for 2010.

In the past year, the company has more than tripled its client base from 120 unique clients in 2008 to over 400 market research firms and independent market researchers.

To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

Contact

Heather Milt, 415.830.2957

heather.milt@peanutlabs.com

Peanut Labs Executive to Share Social Media Market Research Strategies at ARF Re:think in New York

Session Will Focus on How Marketers Can Access Research Data from within Social Media Sites

NEW YORK – March 22, 2010 – As the leading provider of social media sample for market research, Peanut Labs’ Senior Vice President, Sean Case, will co-present at a three part Key Issue Forum taking place at the ARF’s Annual Convention & Expo, Re:think 2010. The forum, which focuses on the topic of online research quality, will commence at 3:45 pm on Monday, March 22 at the Marriott Marquis’ Odets Room located on the 4th floor.

Case, who has an extensive background in online market research, will join Danny Moskowitz, Vice President of Research at Moskowitz Jacobs, Inc. to disclose the latest trends in social networking and how market researchers can access research data from within social media sites such as Facebook and MySpace. Preceding presentations will disclose how one company implemented a specific research design to update researchers on learning what can be expected from respondents before fatigue kicks in and reveal ideas on how to create a common sample base from multiple online sources to improve ad testing norms.

Other forum speakers include: Pete Cape, Global Knowledge Director at Survey Sampling International; John Bremer, Senior Vice President, Global Representativeness at Harris Interactive; and Doug Parkhurst, Manager, Panel Quality at Harris Interactive. The three part forum will be moderated by Mainak Mazumdar, Senior Vice President, Global Measurement Science at The Nielsen Company.

To find out more about social media sample, visit Peanut Labs at ARF Re:think 2010, taking place March 22-24 at the Marriott Marquis, New York City, booth 518.

About Peanut Labs

Peanut Labs is changing the way the world conducts online market research. With its social media sample, Peanut Labs enables online market researchers to make informed decisions based on quality data obtained through its advanced recruiting methodology and partnerships with over 200 leading online social networking applications and communities. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit http://www.peanutlabs.com.

###

Contact

Heather Milt, 415.830.2957

heather.milt@peanutlabs.com

Peanut Labs Fireside Chat with Founder of Seesmic

Our very own Murtaza Hussain takes a moment to catch up with founder and CEO of Seesmic, Loic Le Meur. For those of you who aren’t yet familiar with Le Meur’s platform,  Seesmic produces one of the most popular Twitter and Facebook social software applications on the web,  helping users to share and receive feedback for up to 50 social networks. In our interview series, Le Meur discusses his web application, as well as his desktop and mobile platforms such as Android and Blackberry.  Business Week Magazine also named Loic one of The 25 Most Influential People on the Web.


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